Course Name: Advertising Photography

Course Code: DZ113SJ24

Course Credit: 3

Course Type: Professional Elective Course

Applicable Major: Industrial Design

Course Introduction

"Advertising Photography" is an important elective course for majors such as Art Design, Industrial Design, and Advertising in higher education institutions, and it is listed as a core professional course in the teaching plan. "Advertising Photography" is a course that combines theory with practice, aiming to enable students to comprehensively understand the basic theories of advertising imagery, the rules of advertising image shooting, and the expressive characteristics of advertising photography language through study. Students will master the functions of advertising photography equipment, the shooting techniques of various types of advertising images, creative methods, and production processes. Through this course, students will learn how to convey advertising messages through photographic means and enhance the visual appeal of advertisements. It lays a solid foundation for students to practice advertising photography, equips them with strong practical photography skills, and prepares them theoretically for future employment. Main Content: Advertising Photography Theory: Discusses the history of advertising photography, its genres, and its application in modern advertising. Photographic Techniques: Teaches basic photography skills for objects of different materials, including the use of light, composition principles, and color management. Creativity and Planning: Guides students on how to conceive and plan shooting based on advertising objectives. Post-production: Learns to use software for image editing, retouching, and special effects production. Teaching Objectives: To enable students to master the basic theories and techniques of advertising photography. To cultivate students' creative thinking and planning abilities. To improve students' practical skills in advertising photography and post-processing capabilities. To enhance students' understanding of the role of advertising photography in a commercial environment. Teaching Methods: The course combines lectures with practical exercises, encouraging students to deepen their understanding through hands-on operations. Various practical activities, such as studio shooting and field shooting, will be arranged during the course.