Course Name: Movie Design and Communication

Course Code: ZJ107SJ24

Course Credit: 3

Course Type: Professional Foundation Course

Applicable Major: Industrial Design and Product Design

Course Introduction

The widespread use of media networks has made video imaging one of the defining features of contemporary culture. Imaging design and communication is a foundational course in the field of image studies, grounded in mechanics, optics, electronics, and communication studies, and pivoted on photographic and artistic theories. It is an essential foundational course for majors such as art design, industrial design, advertising, journalism, and communication in higher education institutions, and is listed as a required course in the general education platform of the teaching plan. The production and sharing of micro-videos have become increasingly accessible, allowing people to create and watch content anytime, anywhere through devices like smartphones. Micro-videos also provide individuals with a platform to showcase their talents and creativity, enabling them to express themselves and gain recognition, which is the driving force behind starting this course. From curriculum design to lecture filming to video packaging, we continuously update and iterate from theoretical classrooms to practical filming sites, meticulously crafting and striving for perfection. The purpose of offering this course is to enable students to gain a comprehensive understanding of the origin and development of imaging, as well as its role in various fields through their studies. It aims to equip students with knowledge of photographic and videography principles, characteristics, techniques, and creative methods. The course lays a solid theoretical foundation for students to engage in imaging creative practice and develops their practical imaging creation skills.