Course Name: Product Styling Design

Course Code: ZH104SJ24

Course Credit: 5

Course Type: Professional Core Course

Applicable Major: Industrial Design and Product Design

Course Introduction

This course is an important basic course for design-related majors, building the knowledge and skill frameworks for subsequent professional design studies. It will systematically introduce the basic concepts, methods, procedures, and various design expression means of product styling design, including expression skills such as hand-drawn sketches, physical model making, and digital modeling. Through learning, students will gain an in-depth understanding of the essential attributes of product styling, get to know design thinking and methods, become familiar with the basic procedures of product design, and master the basic skills from creative conception, design expression to digital engineering. From the perspective of value guidance, it aims to cultivate students' sense of social responsibility, innovation awareness, spirit of humanistic care, scientific attitude, and enthusiasm for new technologies, enhancing their cultural confidence and national pride. In terms of ability cultivation, it will improve students' abilities in styling observation and analysis, design aesthetics, conception and expression, process control, engineering application, and digital design, enabling them to independently complete innovative and practical product styling designs and laying a solid foundation for subsequent course learning, future professional practice, and design work.