Course Name: Visual Language and Form

Course Code: ZJ104SJ24

Course Credit: 3

Course Type: Professional Foundation Course

Applicable Major: Industrial Design

Course Introduction

"Visual Language and Form" is a compulsory foundational core course for industrial design. The goal of the course is to enable students to understand what visual language is and to develop the language skills necessary for visual thinking. The core content of the course is the study of the cognition and expression of visual language, through specific training to understand the basic principles and applications of linguistic elements such as shape, color, and form. The focus of the course is to improve students' visual thinking abilities and aesthetic ability.