Course Name: Visual Design Basics

Course Code: ZJ105SJ24

Course Credit: 3

Course Type: Professional Foundation Course

Applicable Major: Industrial Design and Product Design

Course Introduction

This course is a core curriculum for the Industrial Design major, targeting first-year undergraduate students in the field. It follows prerequisite courses such as "Visual Language and Form," "History of Design," and "Introduction to Design." The course content mainly includes five parts: graphic composition, typography and logo design, layout design, visual expression, and creative design. Graphic Composition: The course begins with an analysis of graphic composition based on Gestalt psychology and aesthetic theory, examining visual objects in everyday life to discover the aesthetic beauty of the surrounding world. Typography and Logo Design: Utilizing graphic composition methods combined with creative graphic design for logos, students will design their own unique symbols with the assistance and iteration of AIGC tools. Layout Design: By leveraging the understanding of aesthetic form and the expression of graphic creativity, students will apply layout design methods to ensure that complex graphic and textual information possesses visual cognitive order. Visual Expression: Through training in visual cognitive order and combining aesthetic form, graphic creativity, and the support of AIGC tools, students will deconstruct and reconstruct images to establish new narrative logic. Creative Design: Utilizing the new narrative logic along with aesthetic form, graphic creativity, and visual cognitive order, students will convey a "visual surprise" and iteratively optimize their designs with AIGC tools.