Course Name: Module Design Studio 1-Digital Cultural Innovation

Course Code: ZS102SJ241

Course Credit: 5

Course Type: Other Practical Component

Applicable Major: Industrial Design and Product Design

Course Introduction

This course is a modular course in the direction of digital cultural innovation. The course guides students to deeply study the classic works of China's excellent traditional culture, carry out research on traditional philosophical context, development of Chinese style aesthetics, regional culture and other contents, and carry out design practices such as cultural imaging, cultural visualization, intelligent processing of cultural data, and cultural aesthetic interpretation based on cultural content learning, and develop diversified cultural experience methods, combining youth culture, cultural business models, and exploring digital culture-centered formats with the help of digital technology. Module Thematic Design 1 will focus on the selection, analysis and core value extraction of cultural objects, as well as the visual language analysis and design translation of cultural content, laying the foundation for the construction of cultural experience, scenes, and formats in Module Design 2.